Tweet Cheat: Do You Really Need To Update Your Twitter Fifteen Times A Day?

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To post or not to post has been the question since social media marketing began. What’s more, every guide has a different opinion on how often you should upload on each of the different platforms. For outlets like Facebook and Instagram, the majority of guidelines advise one post a day. But, the fast-paced Twitter is a law unto itself. Some sources go as far as to say it’d be apt to get your bird tweeting at least 15 times a day. Yes, you did read that right. This high number comes as a result of studies by companies like Quicksprout, which reveal that most retweets take place within the first hour of posting. And, given that retweets are your best chance at success, it makes sense to post more often, right?

Not necessarily. In truth, there’s a reason every source out there says different things about this. Getting on top of posting frequency is no easy matter, and there are no one-size fits all guides. But, we’re going to do our best to delve into the issue and help you decide how often you should really get tweeting.

You do need to post often

There’s no denying that it is important to post often and reliably. While you might not quite be able to manage fifteen posts a day (who can?), you should at least aim for a few. This regular uploading ensures that you stick in the minds of people who already follow you. And, as mentioned, it will also increase your chance of retweets. You’ll even have more opportunity to appear on Twitter’s promoted page and such. And, that’s good news all around. Posting on a regular schedule also helps you to increase search ranking on platforms like Google. And, that’s a definite must if you’re to stand the best chance at gaining new customers. So, make no mistake about it; you do need to spend at least some time on your scheduling here. Even missing one posting session could lead to a drop in your ratings. So, make sure to include your uploads somewhere in your business diary.

But, not too often

This is where things get a little more complicated. Because, as much as it’s crucial you Tweet often, you don’t want to post too often. Hence why that fifteen tweets a day is probably not the best plan of action. But, if posting often helps increase your visibility, shouldn’t more posts be a good thing? Sadly, no. In truth, there are a few reasons why posting too often is a bad idea. For the most part, a rigorous posting schedule will leave you compromising quality. And, make no mistake that a well-framed Tweet is worth twenty. Or, something along those lines. The point is, if you’re stretching to meet that fifteen-a-day schedule, you’re going to post rubbish. Most of us struggle for one good thought, after all. And, if you’re posting garbage that often, you’re going to look spammy. And, that’s a Twitter behavior which is sure to cost you followers. Not to mention that sending too many tweets a day is a sure-fire waste of time. You have a business to run, so you can’t workably spend that much time on social media in a workday. Automatic scheduling may help you find the time to post once or twice a day. But, anything more than that is going to take up too much crucial time. And, that’ll stop you from focusing on the aspects of your business which matter most.

Don’t compromise on interaction

Another issue with posting too often is that it compromises your ability to interact. In many ways, your responses to comments and other people’s tweets are most important of all. After all, this is where you’ll build relationships which will turn your followers into leads. And, you can be sure a failure to interact will be a black mark which could lead to that unsubscribe button. What’s more, getting named and shamed by followers you’ve ignored could spell big trouble. Instead, you need to ensure you’re able to comment back to anything your customers send you. For obvious reasons, you won’t be able to do that if you’re focusing on posting a lot. At least, you won’t be able to do that and run a business at the same time. By limiting your daily tweets, you can ensure the reply-load is manageable. You can also guarantee that you’ll be able to dedicate a decent amount of time to each comment. And, that’s also essential if you want to make the right impression.

Think about the time of day

The time of day you post is another crucial aspect which too often falls by the wayside. We’ve gathered by now that Twitter is a fast-moving platform. Hence why some sources state the need for crazy uploading schedules. All the better for ensuring at least some of your posts are seen by your whole audience. But, there’s a simple way around this which will ensure you can get maximum coverage with minimum tweets. All you need to do is consider the time of day during which you post. Obviously, this will vary depending on your audience. Age, for instance, can make a huge difference to when your audience is most active. But, the majority of studies state that the hours between 12:00 to 3:00 pm are your best bet. This is when Twitter use peaks, and thus when you stand the best chance at coverage. So, instead of shouting into the void at every hour, you could schedule your tweets for these times, and get more for less. Problem solved!

A final word

Ultimately, only you can settle on the best tweeting schedule for your business. But, as you can see from the points above, there’s no need to break your thumb trying to post on the hour every hour. All it takes is a little thinking outside of the box to see the best benefits for a shorter burst of song.