With Twitter fast approaching its 500 millionth account, the sheer amount of useful marketing data it generates is becoming very difficult to analyse. There has been a growing need for an online tool that can help with the daunting task of collecting and analysing such information efficiently, and many people believe that Twopcharts might just be up to the task.
Twopcharts is a free online tool for analysing Twitter data, providing users by and large with useful comparisons, predictions and data breakdowns, to help assess how successful any particular profile is, and how a user functions within this the Twitter microblogging community.
One of the more obviously useful functions include the ‘who mentions me’ analysing tool, although it might be worth mentioning that Twopcharts can only search for your user name, and not, for instance, for the name of your product, so depending on what information it analyses, the results might vary in accuracy.
Another function that is worth mentioning in the context of Twopcharts’ promotional potential is the search function which allows you to search for keywords in users’ bio information. The results are then ranked according to how influential users’ profiles. However, this function is limited to the information users choose to include in their profiles. The website does not analyse individual tweets, and all search results do not include privacy protected Twitter accounts, so the results cannot be seen as a completely reliable source of information.
Twopcharts also undertakes the task of a suggestion making service, informing users about which Twitter accounts it might be worthwhile for them to follow, based on a profile’s popularity among Twitter users that you have already shown interest in, and also, rather curiously, it tells you which accounts you should un-follow based on their popularity, the number of tweets they post, or whether or not they follow any particular accounts that you specify as important.
The feeling that is left after exploring Twopcharts is that, whilst it definitely has great potential, it does seem over-cluttered by functions of questionable usefulness, such as the tool that informs users about how long they have had a Twitter account relative to how long the network has been in operation. It is also unfortunate that several of the more useful Twopcharts options cannot be used on accounts with over a certain number of followers. Also, Twopcharts draws information from a limited pool of data, being able to analyse only unprotected Twitter accounts.
Twopcharts, despite its limitations, is a useful website, which can be used to get an idea of how the Twitter world operates and what place users hold in it. Its strength lies in how it analyses trends and in its clear and accessible. It is certainly worth having a look and exploring its many functions which can help users to make the most of their professional Twitter presence.