Sysomos – Profile of a Leader in Social Media Monitoring

Sysomos is a Toronto based company that offers social media monitoring and analytics products to give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Creation

Sysomos, Greek for “everything together”, emerged from an advanced research project started in 2005 at the University of Toronto. The project led to the creation of a core content aggregation and analysis engine released as BlogScope in May 2006.  Toronto based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008.

Business Intelligence

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, messages, boards, wikis and a growing number of major new sources.

Social Media Monitoring

The most important requirements for social media monitoring are as follows:

  • Central, comprehensive management of brand, competitor and topic tags
  • Restriction according to language and country
  • Comprehensive sources: a lot of tools do not scan all the sources and they misappropriate Tweets
  • Dashboards with KPIs as well as filter and comparison options (Mentions, Reach, Share of voice, etc.)
  • Sentiment analysis, demographic information, identification of influencers and important topics
  • Filterable lists of contributions with information on range, user profiles, etc.
  • Historic data for retrospective analyses
  • Workflows and pragmatic interfaces for the existing CRM system
  • Direct interaction options (direct Twitters from the tool)
  • E-mail alerts, e.g. for crisis subjects

 

Sysomos Products

Heartbeat, launched in June 4th 2009, is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly and intuitive graphics. Heartbeat organizes conversations, manage workflow, facilitate collaboration, and provide ways to engage with key influencers. The fact that all the screens can be filtered is of great practical benefit. The filters can be freely connected (example: all Tweets about Levis in English with positive sentiment). The keywords (search queries and filter tags) are defined centrally on a one-off basis. Own Facebook profile pages (administrator rights) can likewise be tracked with Heartbeat.

Sysomos MAP is Sysomos’ flagship product, offering customers the ability to analyze and understand social media conversations. MAP delivers insight and intelligence about the major conversations, why they’re happening and who’s driving them. You can make unlimited queries on any topic to get real-time results, collaborate, and generate detailed reports for clients. MAP is a powerful research tool for agencies which offers the advantages of Radian6. Ad hoc searches and reports can be generated for customers here. Even in Youtube it has proved to be very explorative and powerful.

Facebook Page Central is a professional tool to manage Facebook Fan Pages by implementing auto-moderation and email notifications for new posts and comments, having a dashboard with sentiment analysis and visual reports, workflow management for collaboration with team members and ways to identify top fans and key discussion themes.

Open Business Council conducted an interview with Sysomos founder, Nick Koudas in which he talks about his insights on Social Media, Open Business, how companies are being disrupted by Social Media.

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