TechCrunch’s article shows two out of the five social media trends are related to social media, online and television. The uptake towards these two trends, Social TV and online TV have been significant.
With regard to Social TV, think of the billions of tweets concerning TV shows, content and tv celebrities. Next to these massive streams of interaction, there are already a couple of billion Facebook Likes on pages about shows and TV content.
Social will have a key role in helping us discover new content, especially as the amount of content available continues to grow.
Online TV’s key uptake is Netflix’s 25% share of the total US bandwith at prime time. If there’s one figure that shows the shift towards redistribution of TV viewership, multi-channel trends, than it’s this one.
Not only Netflix but also Hulu is adding pressure to push the industry and sooner or later Hollywood has to jump in to great unknown of the Internet.
Hulu announced a 60% growth from 2010 to approximately $420 million in revenue. Next to this it announced two original scripted shows, “Battleground” (documentary-style political drama) and “Up to Speed” (a road-tripping reality show).
Hulu’s content offering grew approximately 40% vs 2010; Hulu Plus’ content offering grew more than 105%. The surge in available content on Hulu, adds weight to the bandwith usage of Netflix, online is becoming a preferred channel for content consumption.
Where Social TV and online TV come together
With this ever increasing amount of content, the role of social, as mentioned earlier, kicks in. Content discovery and the influence by its network is offering both challenges and opportunities.
Television fans want to get involved. This engagement will determine how attractive and profitable TV players will be in the future.