Revealing the science of sharing on the web.

There has been numerous studies recent around social behaviour on the web and one question we’re asked numerous times daily by clients is what time and days are best to share brand content?

Add This is a sharing tool for the web which over the last 5 years has amassed 1.2billion users globally and shared some insights with us from the data they have collected.

Here’s some highlights:

  • 9.30am EST is the peak hour for sharing (Or in the UK that’s 2.30pm)
  • Wednesdays are the peak days for sharing.
  • The most users click on content two minutes after it’s shared
  • 75% of clicks happen in the first 24 hours.
  • Sharing by copying and pasting URLs directly from the address bar to emails or other social channels can be up to 10X more than from sharing tools.
Much more in the infographic below.