Interest in Pinterest Soars

New infographic shows that Pinterest is still emerging as a big player in social media.


With a key age bracket of 25 to 54, Pinterest is really beginning to heat up. In March 2012 the site served 2.3 billion page impressions to over 4 million unique visitors a day, with the top interests being fashion, music, art, memorabilia and wine, Pinterest is still mainly attracting a female audience and is clearly resonating with online consumers in a big way. To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.

This infographic from breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience and goes into detail, revealing who the key audience is and what their interests are.