Less than two months after announcing its plans to acquire photo app company Instagram for $1 billion, Facebook has released an iOS app that looks and functions almost identically to Instagram’s.
Facebook Camera, which is now available in the App Store for free, sincerely improves upon the photo capabilities offered by Facebook’s primary app for iPhone and iPod touch devices. The new app works like most other camera applications for smartphones. To take a photo, you tap a camera icon in the upper left corner of your screen, aim and shoot. You can then add filters, crop or tilt your photo, and share it on Facebook.
Like Instagram, your friends’ latest photos are displayed in a single scrolling feed. You can also now simultaneously upload multiple photos to Facebook; Facebook’s main app only allows you to upload photos one at a time. And like Instagram, the app allows you to crop, rotate and apply filters to your photos.
The new app is similar to Instagram, the photo-sharing app Facebook is in the process of buying for $1 billion. The acquisition, however, has not yet been completed, and Instagram’s employees did not work on the Facebook app. Facebook has said it expects the Instagram acquisition to close sometime this year.
Facebook didn’t give details on when it might release a version of the app for phones that run on Google’s Android operating system.