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Honda & Pinterest

Honda Uses Pinterest to Drive More Interest

05/21/2012 by  James Baron

As Pinterest’s popularity grows and grows, so do brands’ involvement in the site. Car giant Honda has now decided to harness the power of Pinterest to drive interest for its website and the new Honda CR-V, with a campaign called Pintermission. Vehicle Drive Honda is singling out active Pinterest users and handing some of them $500 [...]

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Can Twitter Map the Emotions of a Country

Twitter Reaches 10 Million Mark in UK

05/16/2012 by  social media council

Twitter has revealed today that it now has 10 million active users in the UK and 140 million worldwide, underlining the rapid growth in the microblogging network since it launched just six years ago. Contact The network, which limits users to 140 character updates, has also changed the dynamic between celebrities and the media. It [...]

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Hospital

Hospital to Tweet Brain Surgery Live and Post Pictures on Pinterest

05/08/2012 by  James Baron

Having already made history with the worlds first live tweeted open heart surgery, surgeons at Houston’s Memorial Hermann Hospital are about to bring social media back into the operation theater. Live Theater This time round we will be able to watch an operation on the brain called a  brain tumor resection, which will remove a tumor and [...]

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American Express becomes a Social Credit Card

American Express is Becoming a Social Credit Card

05/04/2012 by  James Baron

The American financial titan has come up with a new way to implement social media interaction, and allow it’s customers to save. Hashtag Savings American Express launched its latest product in March 2012, it is a way for customers to link their credit cards to their Twitter accounts, then start tweeting special hashtags to get [...]

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Twitter Purchases Social Analytics Startup Hotspots

Twitter Purchases Social Analytics Startup Hotspots.io

04/24/2012 by  James Baron

Hotspots.io, a startup promising to deliver “social media intelligence that you’ll actually use”, just announced on its home page that it has been acquired by Twitter. Announcement The Hotspots team said: “We’re incredibly excited to announce that Twitter has acquired the Hotspots.io team! Starting today, we’ll be joining up with Twitter’s revenue engineering team where our focus [...]

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Social Media Giving Newspapers a Run for Their Money

Social Media Giving Newspapers a Run for Their Money

04/19/2012 by  James Baron

In the past few years we have seen an increase in news stories being read about on Facebook, Twitter and other social media sources. Traditional newspapers are becoming more and more irrelevant when it comes to breaking news stories around the world. From the US Navy Seals raid on Osama Bin Laden’s compound to Whitney [...]

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Can Twitter Map the Emotions of a Country

Can Twitter Map the Emotions of a Country?

04/18/2012 by  James Baron

Twitter is often used by people to vent their frustration about something (or someone), make their opinions heard and generally comment on the day to day happenings of their life. The fact that we have to condense these thoughts into 140 characters means we get our mood across in the most concise way we can. [...]

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Smart Car Argentina

Smart Car Argentina create world’s first ad on Twitter using ASCII art.

04/11/2012 by  Michael Litman

I’m loving the use of Twitter by BBDO Argentina who have used consecutive ASCII art to create a scrolling, animated commercial right inside of Twitter.  Check it out for yourself over on the @SmartArg Twitter page hitting J on your keyboard to scroll forward and K to reverse! A very clever piece of marketing that reminds me [...]

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Social Media Statistics of Fortune 500 Companies

Social Media Statistics of Fortune 500 Companies

04/10/2012 by  James Baron

It may not be surprising to hear of the increase in the amount of Fortune 500 companies  using social media as a way to reach more customers over the past few years, but the speed and size of the increase in as little as 4 years is very interesting. The rapid growth of these channels, [...]

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Social media follower prophecy

Demystifying the social media follower prophecy: Part 1

02/10/2012 by  Michael Litman

Part 1. Introduction to the industry wide problem: Does it pay to buy a social media following? The social media industry is going through a period of rapid growth (and indeed change). All media is becoming increasingly social but brands don’t all know how to make the most of the opportunities yet. The uprising of [...]

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Sweden and Twitter - social media council europe

Swedish Citizens “Handle” The Nations Official Twitter Handle

01/08/2012 by  Bilal Hallab

With an unprecedented step, Swedish citizens have taken over the nations official twitter handle. Curators of Sweden is the buzz word now in Sweden, and is a project that grants a Swedish citizen full access to @Sweden for a full 7 days before it is transferred to a new citizen. During the 7 days, the Twitter [...]

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new twitter - social media council europe

New Twitter and Early Adopter Brand Best Practices

12/12/2011 by  Michael Litman

Twitter is seeking to become a more viable platform for brands and advertisers alike by launching one of the biggest redesigns in their history and in turn updating the functionality of 1) Twitter.com and 2) bringing a more integrated, richer experience via mobile. It moves the focus towards richer use of media and a greater building [...]

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