World Map of Social Media Networks
06/12/2012 by James BaronWe know social media is a worldwide phenomenon, and that there are many different social networks in other countries connecting people and creating online communities. Now, thanks to the Italian-based social media strategist Vincenzo Cosenza, we can see for ourselves what are the most popular networks in the world. No surprises which is most popular… Facebook [...]
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9 Ways to Measure Your Brands Social Media Strength
06/11/2012 by social media councilJacqueline Zenn is the Director of Social Media Strategy at SociaLogic, a social media marketing firm. In this article she points out the 9 key examples of how social media success can be measure for your brand. Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to [...]
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DigitalMR – Profile of a Leader in Social Media Monitoring
05/11/2012 by James BaronFounded two years ago by a market research expert, Michalis A. Michael, Digital MR is an international holistic web based market research company. A pioneer in the field of Social Media market research, Digital MR utilises various social media research tools and sophisticated technology platforms to enhance its business consulting approach. Communities Private online communities are an [...]
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Sysomos – Profile of a Leader in Social Media Monitoring
05/10/2012 by James BaronSysomos is a Toronto based company that offers social media monitoring and analytics products to give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. Creation Sysomos, Greek for “everything together”, emerged from an advanced research project started in 2005 at the University of Toronto. [...]
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Radian6 – Profile of a Leader in Social Media Monitoring
05/09/2012 by James BaronRadian6 was recently hailed as the most innovative vendor in the social listening landscape. Radian6 provides social media monitoring for marketing, communications and customer support professionals, turning social media conversations into actionable marketing and business data. In this article we will have a closer look at this platform. Creation Radian6 co-founders Chris Newton (@cdnewt) and Chris [...]
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Interest in Pinterest Soars
05/01/2012 by James BaronNew infographic shows that Pinterest is still emerging as a big player in social media. Interest With a key age bracket of 25 to 54, Pinterest is really beginning to heat up. In March 2012 the site served 2.3 billion page impressions to over 4 million unique visitors a day, with the top interests being fashion, music, [...]
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Facebook’s BranchOut closes in on LinkedIn
04/20/2012 by James BaronLinkedIn is now the biggest business related social networking site in the World. Since it was launched in May 2003, it has gained more than 150 million registered users in more than 200 countries and territories. Having ruled the waves in this marketplace for a few years, it is now facing stiff competition from a powerful new rival. [...]
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Facebook to be valued around $100 billion
04/19/2012 by James BaronFacebook are rumored to be announcing it’s IPO on May 17th and according to techcrunch.com, Facebook will be valued at around $100 billion, reflecting current levels of trading in the secondary markets (and avoiding SEC scrutiny). Other reports say that the company wants to raise $10 billion at a $100 billion valuation. Record Breaker Additionally, [...]
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Social Media Giving Newspapers a Run for Their Money
by James BaronIn the past few years we have seen an increase in news stories being read about on Facebook, Twitter and other social media sources. Traditional newspapers are becoming more and more irrelevant when it comes to breaking news stories around the world. From the US Navy Seals raid on Osama Bin Laden’s compound to Whitney [...]
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Russian Social Media – Becoming the Grown-ups: Part 2
04/10/2012 by Olga PavlovskaRussia and social media Recently I spoke to one of the Yandex department heads. When asked about the social media and digital landscape in the Russian market they replied – “Russian companies need to get educated and there is a need to point out that they need social media and digital strategy. There are a number of agencies on the market offering a similar range of services quite expensively priced and the results of [...]
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Russian Social Media – Becoming the Grown-ups: Part 1
by Olga PavlovskaThe growth of communications in Russian digital space is ahead of the boldest predictions. A huge number of companies have already realized the potential of the rapidly growing Social Media phenomenon. Other companies in Russia are only just getting acquainted with it but already have an idea of the positive effect its application can have on [...]
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New study shows Social Media Interaction brings Greater Business Impact
by James BaronThere have been some clear signals in recent months that marketers have begun to shake off their doubts about the benefits of social media and are prepared to invest more time and money on it. A recent study has shown that some of the more social-savvy companies are beginning to use social engagement to generate [...]
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