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Digital MR

DigitalMR – Profile of a Leader in Social Media Monitoring

05/11/2012 by  James Baron

Founded two years ago by a market research expert, Michalis A. Michael, Digital MR is an international holistic web based market research company. A pioneer in the field of Social Media market research, Digital MR utilises various social media research tools and sophisticated technology platforms to enhance its business consulting approach.  Communities Private online communities are an [...]

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Sysomos

Sysomos – Profile of a Leader in Social Media Monitoring

05/10/2012 by  James Baron

Sysomos is a Toronto based company that offers social media monitoring and analytics products to give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. Creation Sysomos, Greek for “everything together”, emerged from an advanced research project started in 2005 at the University of Toronto. [...]

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Radian6

Radian6 – Profile of a Leader in Social Media Monitoring

05/09/2012 by  James Baron

Radian6 was recently hailed as the most innovative vendor in the social listening landscape.  Radian6 provides social media monitoring for marketing, communications and customer support professionals,  turning social media conversations into actionable marketing and business data. In this article we will have a closer look at this platform. Creation Radian6 co-founders Chris Newton (@cdnewt) and Chris [...]

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Smart Car Argentina

Smart Car Argentina create world’s first ad on Twitter using ASCII art.

04/11/2012 by  Michael Litman

I’m loving the use of Twitter by BBDO Argentina who have used consecutive ASCII art to create a scrolling, animated commercial right inside of Twitter.  Check it out for yourself over on the @SmartArg Twitter page hitting J on your keyboard to scroll forward and K to reverse! A very clever piece of marketing that reminds me [...]

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Citroën with Facebook App

Citroën to create first ever crowdsourced C1 car via a Facebook App

04/05/2012 by  Michael Litman

Citroen and Facebook have worked together on an app which lets the public choose the design of the new Citroën C1 Connexion. It’s being billed as the UK’s first ever crowdsourced production vehicle. Unfortunately, the concept is more exciting than the execution in this case. Options for customising are actually quite limited and whilst the app makes [...]

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The Ultimate Guide to Pinterest

The Ultimate Guide to @Pinterest

02/17/2012 by  Michael Litman

It’s quite incredible the amount of attention that Pinterest has had in recent weeks. Having been on the platform for the best part of a year, I’ve often wondered what was the reason for the explosion this month when it’s been quietly existing for much longer than that. At the same time I’d been studying [...]

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world and social media

Social Media Digest #6 feat @RedBull, @Burberry, @Instagram, @Pinterest and @Boticca

01/20/2012 by  Michael Litman

1. New Google Accounts Require Gmail and Google+ A clever, and perhaps to be expected move from Google in their quest to ensure all properties are more integrated together. Now when a user signs up for a Google Account, they are also required to sign up for Gmail and Google+. This will be a shot in [...]

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social media icons - social media council europe

Social Media Digest #5 feat @Instagram @YouTube @NewYorker @Storify @Overheardatmoo

01/09/2012 by  Michael Litman

1. Comscore 2011 Social Report: Our analysis.  Just before everyone went off for Christmas we did a full analysis on the Comscore Social Report which I recommend you to check out above. We go in to detail around the data from the report – Eg social networking is now the most popular online activity worldwide accounting [...]

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content, social media council europe

Content Marketing is driving majority of B2B marketing strategies

10/25/2011 by  Gianluigi Cuccureddu

HiveFire, Inc., an online content marketing technology company, released the B2B Marketing Trends 2011 Survey report that demonstrate the trends shaping the way B2B marketers will develop strategies, execute programs and deliver business results. The report shows that B2B marketers are moving away from traditional marketing tactics towards content marketing. In fact, 82 percent of [...]

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